Episode 08: The ROI of Publicity: Why Entrepreneurs Need to Invest in Media
- 55:12
- June 21, 2023
On this episode of Radical Clarity with Yetunde Shorters, the topic of discussion is publicity and what entrepreneurs need to know before pitching themselves to top media outlets. Hosts Yetunde Shorters and Dorcey Kuti, who both have extensive PR experience and are working on a book together, explore how publicity can be more fruitful and impactful than advertisement, and why it’s important for entrepreneurs to assess where they are in their career before deciding if they need a publicist. They also talk about how the pandemic has affected traditional media outlets such as Vogue, reducing opportunities for publicity, and give listeners tips on the affordability of publicist services. The podcast aims to help listeners get radically clear on their purpose and improve their personal development.
Take note
Publicity involves getting media coverage from different outlets such as magazines, newspapers, and TV shows, while advertisement involves paying for space to showcase a product or service.
Should entrepreneurs hire a publicist to help with their PR?: It depends on where they are in their career and whether they can afford a publicist. It’s important to assess whether it makes sense for their business at this stage.
Securing a Publicist – Assess affordability when thinking about securing a publicist for PR work – A small-scale publicist may cost around $3,000 a month on a retainer basis – Results from a publicist may take up to three to six months – One week of publicist work will not guarantee immediate success and feature in major publications such as Vogue – The pandemic has affected traditional media outlets such as Vogue, reducing opportunities for publicity
As entrepreneurs, it can be daunting to put ourselves in the forefront, but publicity can actually be more fruitful and impactful than advertisement. Before considering hiring a publicist, it is crucial to assess where you are in your career and what you want to achieve. As our expert suggests, securing a publicist for PR work can cost around $3000 a month on a retainer basis and results may take up to three to six months. Results don’t come overnight, and one week of publicist work won’t guarantee immediate success and feature in major publications such as Vogue.
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