Episode 01: Brain-Centric Design: The Key to Successful Marketing
- 31:31
- May 5, 2023
Rich Carr is a learning scientist who started out as an overnight DJ and later moved into advertising and marketing. His realization that the brain is the organ we are constantly trying to influence or change led him to the field of cognitive learning neurosciences. Along with his colleague, Dr. Kieran Omani, he authored the book, The Brain centric Design, which has become a movement inspiring people to learn how to think beyond the constructs they’ve been given. Rich’s passion for understanding the brain and how it works drives him to continue exploring and sharing his knowledge with others.
On this episode of Radical Clarity with Yetunde Shorters, we dive deep into the importance of emotions in marketing and branding. Our guest shares his incredible story of overcoming physical injuries and delving into the study of cognitive neuroscience. We discuss the power of emotions in achieving success in business and communication, and how to effectively impact the lizard brain and move towards the prefrontal cortex. The guest shares insight into his book, The Brain-centric Design, which is a growing movement of people learning how to think outside of the constructs that have been put around us. Join us as we learn about the neuroscience behind learning and the power of emotions in achieving success.
Emotions play a crucial role in branding and marketing, and it is important to address them by controlling the colors, words, fonts, photos, and content of the message. Eliminating labeling and stratification and increasing the capacity of the learner are key to helping them grow and apply the information to their lives.
Rich Carr – Learning Scientist | Thought Partner | Brain-centric Design, Author | Carr Knowledge, CEO
What is the focus of brain-centric design?
The focus of brain-centric design is to present one big idea that people can understand and apply to their world to solve their problems.
Show Notes
- 00:03:41 Emotions are powerful and shape our outlook on life, dictating our day and the way we communicate with others.
- 00:04:48 Effective communication is about transferring information with deep understanding, achieved by intentionally engaging emotions before outcomes, which is best achieved by using the principle of A before E equals C (effect before effect equals communication). Emotion is key to engaging the audience, making them see it's about them and their emotions, resulting in successful communication.
- 00:07:20 Connecting with emotions is key to success, as it is necessary to engage the prefrontal cortex. Without emotional connection, logical arguments will not lead to success.
- 00:08:55 Emotions should be attached strategically to facilitate ideal communication in business. Memories are important for learning outcomes.
- 00:14:17 Emotions play a crucial role in branding and marketing, and it is important to address them by controlling the colors, words, fonts, photos, and content of the message. Eliminating labeling and stratification and increasing the capacity of the learner are key to helping them grow and apply the information to their lives.
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Episode 1 is fantastic. The 30mins flew by because Rich’s insights and tips for how to emotionally engage people and yourself were so on point.
In fact, I’m going to put something that makes me happy on my nightstand so that I can prime myself to be happy all day. Easy techniques like that are life changing! I have subscribed and can’t wait for the next episode!